Search Outcome: Filling a Sales Manager Role in Denver, CO
Location:
Denver, CO
Industry:
Technology (VAR)
Position Title:
Sales Manager
Client Testimonial
“We spent four months trying to find a capable sales leader. The team at SalesFirst Recruiting found the right person in about 45 days, and three weeks later, we made the hire.”
Challenge:
A returning client needed a Sales Manager to lead a team selling infrastructure solutions across servers, security, and cloud environments. Projects varied in size and scope, requiring coordination across technical teams, partners, and end customers.
The candidate pool was inconsistent. Some candidates had general sales leadership experience but lacked the technical credibility required for a VAR environment. Others were highly technical, with strong Azure backgrounds, but were not ready to lead and develop a sales team.
Solution:
The search focused on candidates who could operate at the intersection of technical credibility and sales leadership.
We targeted leaders from VAR and integrator environments who had experience managing teams that sell infrastructure and cloud solutions and direct exposure to Microsoft Azure. These candidates were already accustomed to working alongside engineers while still owning team performance.
Conversations centered on how candidates supported reps through complex, project-based sales cycles, engaged with technical stakeholders, and coached teams without losing credibility in technical discussions.
This clarified who could lead in a technically driven environment while still driving accountability across the sales team.
Outcome
- ▸ We presented a focused group of candidates
- ▸ All candidates balanced technical background with leadership experience
- ▸ The client selected a manager from that group and completed the hire in 65 days

